Case Study
Website Rebuild for White Installations
Project Overview
White Installations partnered with Ginger Website Design & Digital Marketing to refresh and modernise their existing website.
The aim was to create a clean, modern and user-friendly website that better reflected the quality of their workmanship, improved the customer journey, and encouraged more enquiries from homeowners across Dorset and the surrounding areas.
The Challenges
1. Modernising the Design
The existing website had served the business well for several years, but it needed a cleaner and more contemporary look.
2. Improving the User Journey
The website needed to make it easier for visitors to explore services and find the information they needed quickly.
3. Strengthening Enquiry Opportunities
Clear calls-to-action were needed throughout the site to encourage quote requests and customer enquiries.
4. Enhancing the Mobile Experience
The website needed to work smoothly across mobiles, tablets, laptops and desktops.
5. Refreshing Brand Presentation
The new design needed to better reflect White Installations’ professionalism, quality workmanship and trusted local reputation.
Our Solution
Complete Website Refresh
We redesigned the website with a clean, modern layout that puts White Installations’ services and completed projects at the forefront.
- Family-run business
- High-quality workmanship
- Experienced installation specialists
- Trusted local reputation
- Personal customer service
Improved Service Structure
Services were organised into clear, dedicated sections, helping visitors quickly understand what White Installations offers.
- Bathroom Installations
- Wet Rooms
- Mobility Bathrooms
- Washrooms
- Kitchen Installations
- Wall & Floor Tiling
Conversion-Focused Design
The new website was designed with lead generation in mind, using clear enquiry points throughout the site.
- Prominent contact details
- Quote request opportunities
- Contact forms
- Service enquiry prompts
- Trust-building messaging
Mobile-Responsive Development
The website was built with a mobile-first approach to ensure a smooth experience across mobiles, tablets, laptops and desktop computers.
Portfolio & Project Showcase
A dedicated gallery and project imagery were added to showcase White Installations’ workmanship and build trust with potential customers.
SEO-Friendly Foundations
The website was developed with a strong SEO structure to support future search engine visibility.
- Optimised page structure
- Improved navigation
- Clear service-focused content
- Local area targeting
- Mobile-friendly performance
Results
Modern Professional Appearance
The refreshed website now presents White Installations with a clean, contemporary design that reflects the quality of their services.
Improved User Experience
Visitors can easily navigate between services, view completed projects and access contact information.
Stronger Brand Presence
The new design better communicates the company’s professionalism, experience and commitment to quality workmanship.
Enhanced Mobile Performance
The website delivers a smooth experience across all devices.
Increased Enquiry Potential
With improved calls-to-action and clearer customer journeys, the website is better positioned to convert visitors into enquiries.
Client Feedback
“Rio recently built us another website for our new business. We are extremely pleased with the result and also with our marketing services. Rio is always there to help when needed.
5 ⭐ service.”
— White Installations
Key Features Delivered
- Complete website redesign and refresh
- Fully responsive mobile-friendly design
- Improved navigation and user experience
- Dedicated service pages
- Project gallery integration
- Contact and enquiry functionality
- SEO-friendly website structure
- Modern branding and visual presentation
- Fast-loading and optimised performance
Conclusion
The White Installations website rebuild successfully transformed an established website into a modern digital platform that reflects the company’s reputation for quality and professionalism.
By focusing on improved design, usability, mobile responsiveness and enquiry generation, the new website provides a strong foundation for continued business growth throughout Dorset and the surrounding areas.
The result is a website that not only looks modern and professional, but also helps potential customers easily find information, view completed projects and get in touch with confidence.
Designed & Developed By
Ginger Website Design & Digital Marketing