Trustpilot is committed to transparency, so how are reviews submitted on Trustpilot?

Organic reviews

TrustPilot operates as an open review platform, allowing individuals to submit organic reviews independently, without solicitation from the business. These reviews are created without utilizing our supported invitation methods.

Reviews by invitation

You may have received an email from a business requesting that you provide a review on TrustPilot. All businesses, whether they utilize our complimentary or premium services, have the capability to send review invitations to their clientele.

Verified reviews

This category pertains to instances where a business employs one of TrustPilot’s automated invitation methods to send customers a review invitation email following a purchase or service interaction. Reviews gathered in this manner are automatically designated as “Verified” on TrustPilot.

If an organic review is reported to us as potentially fraudulent, but the reviewer provides documentation confirming their legitimate experience, we will classify the review as ‘Verified’. For further details, please read more.

Invited reviews

Additionally, businesses can send review invitation emails to their customers through one of TrustPilot’s manual invitation methods or by utilizing their own internal systems. Reviews obtained through these means are automatically categorized as “Invited” on TrustPilot.

Other ways to encourage reviews

Other ways to encourage reviews are to verbally ask your customers to leave you a review, include a leave a review link on all out going digital communications, and share a post on your social media accounts asking customers to leave reviews.

Don’t forget to encourage potential customers or clients to read your existing reviews, as well as asking for new reviews. Reading great reviews can sway a person more towards you than your competitor!

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