SEO (Search Engine Optimisation Matters)

At Ginger Website Design, I offer a Search Engine Optimisation audit service. This service is ideal for clients who already have a website that may not be performing as well as expected. A thorough SEO audit can help ensure greater success in the future by giving you a clear picture of where you currently stand in relation to:

• On-site optimisation
• Off-site optimisation
• Keyword optimisation

Keyword Optimisation

Keywords can be a single word or a short phrase of up to four or five words (commonly called long-tail keywords). These should be terms relevant to your website and that people are likely to use when searching on Google.

Meta Tags

• Meta tags are hidden code within the backend of your website using HTML (not visible to visitors). Google search engine “bots” scan your website and pick them up.
• Meta tags are HTML elements that describe a page’s content to search engines and visitors. They appear only in the page’s code, which anyone can view by selecting View Source.
• Meta tags are important because they tell search engines what a page is about. Think of them as the “first impression” for search engines.

Keywords

When creating website content, we recommend using Google’s free Keyword Planner tool to generate ideas. This powerful research tool helps you measure the popularity of certain keywords and the level of competition you’ll face if you use them. Highly competitive keywords may have tens of thousands of websites vying for them, which makes it less likely you’ll rank well on Google if you choose those.

Backlinks

Backlinks are links on other websites that point back to yours. They are a major factor in search engine rankings. Quality, organic backlinks are what search engines value most. If multiple credible websites link back to yours, Google gives your pages more authority and improves your ranking.

Google Business Profile (formerly Google My Business)

Google Business Profile is a free listing that allows you to showcase information about your business, such as location, services, products, and photos. Creating this profile is an excellent way to increase your visibility across Google services. Your details may appear in:

• Google Search
• Google Maps
• Google Shopping

Whether you’re seeking footfall in your premises or traffic to your website, Google is the ultimate referral source. A Google Business Profile helps people find you when searching for products and services like yours in their local area. Your listing shows searchers where and how to visit your business. It also boosts your local SEO. For example, when someone searches for a nearby business on Google Maps, your profile can appear with a direct link to your website.

SEO Maintenance

Once your website has been optimised to climb the Google rankings, the work doesn’t stop there. SEO requires ongoing management. As soon as you start moving up the rankings, competitors will be working on their own SEO strategies to overtake you. Bottom line: Your website will need regular SEO reviews to maintain its ranking. Whether you want an SEO audit to improve your current performance, or ongoing support to manage and protect your ranking, We can help.

Client Testimonial

Rio has been a fantastic addition to our outsourced support team. Her wealth of knowledge about what can and cannot work is invaluable, and she explains it all without jargon. She has been a real advocate of ListifyUK from the outset and has also contributed to our marketing, including the creation of new video campaigns.

As ListifyUK continues to expand internationally, Rio will remain central to our website design and marketing campaigns. Without her, we wouldn’t be where we are today. I truly thank her for her hard work, perseverance and determination in helping us succeed.

John Rowlands, CEO, ListifyUK

If you need help with your websites SEO get in touch!

Visit: www.gingerwebsitedesign.co.uk
Call: 07498 200 574
Email: gingerwebsitedesign@gmail.com